To ensure optimal freshness of Atrimed Ferberry Syrup, store it in a cool, dry place away from direct sunlight and heat sources. Keep the bottle tightly closed when not in use to maintain its potency and prevent contamination. Do not refrigerate or freeze the syrup. Always check the expiration date on the bottle and use the syrup within the recommended period after opening. Following these guidelines will help maintain the product's quality and effectiveness. If you have any further concerns, please refer to the product’s packaging or consult a healthcare professional.