To ensure the optimal freshness of Malabar Amrutha Prasha Ghritam, store it in a cool, dry place away from direct sunlight. Make sure the container is tightly sealed after each use to prevent exposure to air, moisture, and contaminants. Avoid keeping it near heat sources or in the refrigerator, as temperature fluctuations might affect its consistency and effectiveness. Always use a clean, dry spoon to dispense the product to maintain its purity and quality over time.