Kesar, known as saffron in English, is indeed known for its price tag due to the labor-intensive process required to harvest it. A very small quantity of genuine saffron is cultivated from the stigmas of the Crocus sativus flower, and it takes thousands of these flowers to produce just one ounce of saffron. Generally, the price for saffron can vary significantly depending on the quality and origin. On average, you might see prices ranging anywhere from $5 to $15 per gram, and even up to $30 or more for higher grades or organic options. It’s indeed a luxury spice.
Checking online marketplaces may offer competitive prices, but it’s wise to be cautious of the authenticity. When buying online, look for reputable sellers with good reviews to avoid counterfeit products. Trustworthy brands often provide certifications of authenticity.
Now, to ensure you are getting real kesar, there are a few ways to test it. Authentic saffron strands are deep red, with slightly lighter tips, and they release a distinct aroma. Soak a few strands in warm water or milk; real saffron should gradually release its color and aroma over about 15 minutes without immediate discoloration or a sudden reddish hue. If it releases too quickly, it might be colored artificially.
Remember that your saffron should thread-like. Real saffron threads are often dry to the touch, slightly firm, and should break with a snap sound when you apply gentle pressure. This will help ensure your investment is in a true quality product.
While it’s tempting to find the cheapest option, remember it’s worth paying a bit more for genuine quality since a little goes a long way. Storing kesar in an airtight container, away from sunlight will also preserve its quality for longer use in your culinary adventures.



